Public Relations Global Best Practices

Latest Trends And Techniques In The Practice Of Modern Day Public Relations Including The Biggest Influencer In Today’s Strategic Communications Planning – Digital And Social Media Strategies.
Introduction
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive program, you will learn how to determine the type of information required, to approach PR strategically, create compeling releases, and manage your media relations.
Program Objectives:

– Organization of Press Conferences
– Organization of Official Visits
– Organization of Ceremonies Planning and managing PR campaigns
– Measuring and evaluating PR
– Stakeholder engagement
– Practical public affairs
– Reputation management
– Risk issues management and crisis

Who Should Attend?
  • Protocol officers
  • Travel offices
  • Travel executives
  • Public relations officers
  • Public relations executives
  • Public Relations researchers
  • Those responsible for protocol, travel and accommodation
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Bahamas 26th – 30th July 2021  @ Nassau Palm Hotel
  • USA Miami 2nd – 6th August 2021 @ SLS Brickell Downtown Miami
  • UAE Dubai  22nd – 26th August 2021 @ Radisson Blu Hotel Dubai Waterfront
  • Kenya Nairobi 23rd – 27th August 2021 @ Radisson Blu Hotel, Nairobi Upper Hill
  • South Africa Johannesburg 23rd – 27th August 2021 @ The Capital Hotel
  • Sydney Australia 20th – 24th September @ Crowne Plaza Sydney Darling Harbour

 

Course content day one – day five
Day 1

What is PR – Public Relations?

  • Objectives and key elements of Public Relations
  • Importance, benefits and challenges of Public Relations management
  • How PR differs from marketing, advertising and sales
  • Advantages and disadvantages of all PR options
  • Importance of PR internally

 PR channels

  • Print media and its current and likely future role in PR
  • Television and the impact it can have
  • Radio – relying on voice only
  • Mobile technology and increasing accessibility
  • Social media and multi-media – growth, complexity and impact

Writing for all media

  • What makes a good story?
  • How to win and keep reader’s attention
  • Writing for print: marketing materials, news, features, editorial and letters
  • Press releases which are published not ignored
  • Writing effectively for electronic media

 Day 2

 THE POWER OF COMMUNICATION

  • When Public Relations should be used
  • Corporate identity and image: establishing a positive image and identity
  • Becoming a neighbour of choice: external reputation management
  • Leaders’ role in managing communications

 FROM THE INSIDE OUT: CRAFTING CONSISTENT MESSAGES

  • The expectations of employees and employers
  • Understanding audiences: segmenting and prioritising
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling: creating an unfolding story people pay attention to
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders

 RISKS AND THREATS: THEIR IDENTIFICATION AND MANAGEMENT

  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programmes
  • Monitoring political activities

Day 3

 CORPORATE COMMUNICATIONS/PR IN THE CORPORATE MIX

  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges

POWERFUL AND PERSUASIVE PLANNING

  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value

 Day 4

 TARGET MARKETS

  • Requirements of target audiences and stakeholders
  • What are your competitors doing and how successfully?
  • 15 different types of research to find out the answers
  • Identifying the most appropriate way to reach your audiences
  • Pitfalls to avoid on messages and content

 PR EVENTS AND ACTIVITIES

  • Organising, preparing for and delivering presentations
  • Visits to your organisation by media and journalists
  • Lobbying: advantages, risks and impact
  • Sponsorship: maximising return on investment (ROI)
  • Corporate social responsibility

 THE RIGHT DOCUMENTS, AT THE RIGHT TIME, IN THE RIGHT PLACE

  • Organising passports, processing visas and overcoming the complexities and problems
  • Compliance with entry requirements and immigration rules
  • Ensuring the health, safety and security of staff and visitors
  • Booking tickets; timetables; time differences; holidays; cancellations
  • Airport procedures, requirements and duties

 DAY 5

 ACCOMMODATION AND INTERNATIONAL TRAVEL REQUIREMENTS

  • Factors to chose and book the most appropriate hotel and rooms
  • Customer and protocol requirements; preferred hotels list; change in plans; families
  • Car transport; tolls; parking; rental; security; motorcades
  • Meeting the demands of business travel: payment methods and exchange rates
  • Methods to research all possible options and prioritise the best

EXHIBITIONS, CONFERENCES, VISITS AND EVENTS – NATIONALLY AND INTERNATIONALLY

  • Planning and organising events, conferences and visits
  • Organising, exhibiting at or attending exhibitions
  • Trade visits and the protocol for them
  • Greeting foreign dignitaries, flying flags correctly and meeting expectations
  • Order of precedence for official ceremonies

course fees

$600 ONLINE TRAINING

Comes with course material, & online support

$2500 5 DAYS IN-CLASS TRAINING

Comes with lunch, refreshments and course material